If you want to become a successful online entrepreneur, you have to promote your services, i.e. you are to show what you offer to as many people as possible. But do not dwell on it. You should try different methods before you find the best option for your particular case. There are no strict rules, the best combination of methods will be different for each site. Different companies, for example SEOP.com, may offer different methods or their combination. So try to test as many methods as possible.
Here are the best practices for small and medium sites:
Page Rank (PR)
PR is a method which consists in finding websites related to online media, and the subsequent publication of information about your site on these sites. It’s still rather difficult. Editors call for interesting materials. If you want them to write about you on these sites, you need to have a good imagination, ideas, etc. If you think you can handle it, enjoy this method. The result won’t be long in coming.
Links
If you have a very good site, then your visitors would like to tell about it to their friends. Reduce the complexity of their task and create the conditions for them. Ask them to send letters to their friends and tell them about your site. This may be the best way to your development.
Publish your material
Your potential customers are reading web magazines. Such sites usually can publish your material, if it is interesting. Use it leaving a signature and links to your site under your article or review. The message should be short - just point your product and your address.
Banners
Create a banner that would be interesting to everyone and watch the effect. You think it’s simple? - Not always. Get know if banners would help you. Create banners of high quality. Run them on a few good sites and be patient to know if this method works.
Search Engines
One of the most important points (or the most important) is to attract visitors through search engines. We won’t consider this point in details, because it is a difficult thing and requires special attention. We can just say that there are a lot of examples of well-known sites that became popular mainly due to visitors from search engines.
This concludes the brief overview of promotion methods. Remember that each of these methods requires more detailed study.